Post-Class Assessment
- After Class AssessmentHelp us make this session better by answering a few quick questions.
Introduction to AI
- Artificial Intelligence Literacy and Student SuccessThis self-enroll, 1-2 certificate course is available for all Boise State students. It provides an introduction to using, evaluating, and citing generative AI.
Artificial intelligence for business : innovation, tools and practices by Call Number: OnlinePublication Date: 2022
Top Databases
- ABI/INFORM Collection This link opens in a new window
For this assignment, use for:
- Locating secondary sources like news, magazine, trade, and journal articles about your proposed marketing strategies (influencer marketing, marketing ROI, festival/trade show marketing etc. )
- Locating information about the overall market, advertising trends for similar companies, or evidence of successful campaigns.
For this assignment, use for:
- Locating news, magazine, trade, and journal articles about your proposed marketing strategy. ABI/INFORM and Business Source Premier do not have many overlapping titles so you will want to try your article searches in both databases.
- Locating information about the overall market, advertising trends for similar companies, or evidence of successful campaigns.
For this assignment, use for:
- Locating secondary sources like news, magazine, trade and journal articles about your proposed marketing strategies (social media for franchisees, SEO, direct mail, etc.)
- High level articles - look for information about small businesses rather than the specific industry
Spring 2025 Specific Resources (Medical)
The business of building and managing a healthcare practice : going beyond the basicsCall Number: OnlinePublication Date: 2023
Search Engine Optimization All-In-One for DummiesCall Number: OnlineISBN: 9781119837503Publication Date: 2022
- Does Search Engine Optimization come along with high-quality content?: A comparison between optimized and non-optimized health-related web pagesSearching for medical information is both a common and important activity since it influences decisions people make about their healthcare. Using search engine optimization (SEO), content producers seek to increase the visibility of their content. SEO is more likely to be practiced by commercially motivated content producers such as pharmaceutical companies than by non-commercial providers such as governmental bodies. In this study, we ask whether content quality correlates with the presence or absence of SEO measures on a web page.
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer RevolutionCall Number: OnlinePublication Date: 2021
- Social Media and Health Care, Part I: Literature Review of Social Media Use by Health Care ProvidersAs the world continues to advance technologically, social media (SM) is becoming an essential part of billions of people’s lives worldwide and is affecting almost every industry imaginable. As the world is becoming more digitally oriented, the health care industry is increasingly visualizing SM as an important channel for health care promotion, employment, recruiting new patients, marketing for health care providers (HCPs), building a better brand name, etc. HCPs are bound to ethical principles toward their colleagues, patients, and the public in the digital world as much as in the real world.
- An Investigation of Community Members' Knowledge and Willingness to Consider the Alternative Pay Model for Direct Primary Care, Provided by a Nurse PractitionerThis researcher described the current Fee for Service (FFS) Model to gain information regarding Nurse Practitioner Service awareness in Pennsylvania and introduced the practice model of Direct Primary Care (DPC). The respondents provided information related to the research question of: What are community members’ knowledge of alternative pay models for primary care services provided by a Nurse Practitioner? What are community members’ willingness to participate in alternative pay models for primary care services rendered by a Nurse Practitioner?
- Ultra-high-net-worth individuals: self-presentation and luxury consumption on InstagramLimited research has examined the segment of ultra-high-net-worth individuals (UHNWIs). This study aims to explore how this segment self-presents with regard to luxury on Instagram.
- Construction and Ranking of Usability Indicators for Medical Websites Based on Website User ExperienceIn the era of digitalization, medical websites have rapidly expanded their healthcare market share due to their convenience. However, with this user-base expansion, issues with poor user experience have surfaced. To address this, we developed and ranked usability indicators for medical websites, aiming to improve their design and development from a user experience perspective, thereby improving user satisfaction and the website’s usability.
- Impact of website visual design on user experience and website evaluation: the sequential mediating roles of usability and pleasureIn this study, we investigate how website visual design affects users' experience, then their subsequent attitudinal and behavioural outcomes towards the website. We investigate the roles of usability and pleasure, two important constructs of user experience, and propose a three-path sequential mediation model. We test the model with experiments in which we assign web users with varied levels of website visual design in two studies, one with a fictional website and the other with comparable webpages from real e-commerce websites. In both experiments, we find a consistent positive effect of website visual design on website evaluation variables through a sequential mediation of usability and pleasure. An alternative reversed mediation model in which pleasure precedes usability is also tested but found to be unsupported.
- Understanding the New Wealthy: Ideologies, Consumption Patterns, and Organizational Strategies for a New Generation of High-Net Worth IndividualsFindings suggest that successful brands catering to this powerful group of consumers develop organizational capabilities centered around customer centricity, continuously deposit in brand equity, and nurture benefit mindset. These findings have significant implications for theory and practice for all luxury brands and beyond.
Spring 2025 Specific Resources (Art)
Artpreneur : the step-by-step guide to making a sustainable living from your creativityCall Number: OnlinePublication Date: 2023This can only be used by one person at a time; please return it when you are done so that fellow classmates also have a chance to use it.
- Searching Online for Art and Culture: User Behavior AnalysisWith the constant expansion of the Web, search engines became part of people’s daily routines. How users behave during the search process depends on a variety factors, one of which is the topic of their search interest. This study focused on the behavior of users searching the Web for content related to art and cultural heritage.
- The Successful Visual Artist: The Building Blocks of Artistic Careers ModelThis article examines career building for visual artists, whereby a successful career is defined as exhibiting work, reaching a wide audience, and making a living by selling art. Using insights from management, marketing, entrepreneurship, and sociology, the authors develop a conceptual model for constructing a successful career, the Building Blocks of Artistic Careers model (BBAC). Pursuing such a career entails entrepreneurial and marketing skills, cultivation of relationships with art world gatekeepers, brand creation strategies, and reputation management. The article contributes to the literature of visual arts entrepreneurship, has implications for art school curricula, and raises issues for further research.
- Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer RevolutionCall Number: OnlinePublication Date: 2021
- The Impact of Digital Presence on the Careers of Emerging Visual ArtistsThis paper investigates the importance of digital presence for the emerging visual artists’ careers. The study first examines how artists manage their digital presence and subsequently analyzes the impact of this presence on their careers by applying a model that consists of four objectives (branding, engagement, networking, and conversion).
- Why do artisans and arts entrepreneurs use social media platforms?: Evidence from an emerging economyDespite their importance, artisans and entrepreneurs in the arts are marginally studied in the context of entrepreneurship, especially in emerging economies where local handicrafts and artworks are highlighted. Besides, social media platforms have become useful tools for these artisans and entrepreneurs to promote their artworks and increase their exposure, reputation, and sales. Nevertheless, the question has remained unanswered about why do these entrepreneurs and artisans use social media platforms? Therefore, this research concentrates on this question in an emerging
economy.
- The invigorating influence of relationship marketing on purchase intention in fine arts sectorThis study aims to determine the influence of relationship marketing on consumer behavior in the fine arts sector. Specifically, it examines the relationship marketing dynamics that significantly impact art enthusiasts' intention to purchase and their satisfaction with the artist.
- Research on the influence of art perception on consumers' purchase intention in online shopping environmentThere are more and more cases of cooperation between products and art. The combination of art and product is an important
global commercial trend. Hagtvedt and Patrick put forward the theory of art infusion effect, the combination of art and products will have a positive impact on consumer evaluation.
Company Information
Locate companies and consumers
- Mergent IntellectBuild company competitor or B2B lists based on industry, size, etc.
or
Build consumer lists based on demographics and lifestyle factors
- Building a Company List in Mergent IntellectThese instructions will help you locate company information or build a list of companies by location, industry, size, etc.
- Gem State ProspectorLocate local business within specific industries.