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Marketing

Guide to resources, both print and online, for Marketing study

Top Databases

For this assignment, use for:

  • Locating secondary sources like news, magazine, trade, and journal articles about your proposed marketing strategies (corporate gifting, B2B marketing and sales, marketing ROI, etc. )
  • Locating information about the overall market, advertising trends for similar companies, or evidence of successful campaigns.
  • Locating secondary sources like news, magazine, trade, and journal articles about your company's business model and how to market within that model

For this assignment, use for:

  • Locating news, magazine, trade, and journal articles about your proposed marketing strategy. ABI/INFORM and Business Source Premier do not have many overlapping titles so you will want to try your article searches in both databases.
  • Locating news, magazine, trade, and journal articles about your company's business model and how to market within that model.

For this assignment, use for:

  • Locating secondary sources like news, magazine, trade and journal articles about your proposed marketing strategies (social media for franchisees, SEO, direct mail, etc.)
  • High level articles - look for information about small businesses rather than the specific industry

Company Information

Locate companies and consumers

Making Google Work for You

  • Use "Settings" to go to Advanced Search and add limiters similar to a library database
  • There is no authoritative Top Level Domain (TLD). All domains (.org, .edu, .com, .gov) should be checked for accuracy and credibility
  • Visit at least the first three pages of results. Remember, paid advertising has pushed many of these results to the top rather than actual relevance
  • Try an Image or Shopping search too; sometimes it is easier to visually identify a relevant page than to read meta description tags
  • Search within specific websites too. Not all web content may be indexed by the search engine; you may need to use a page's internal search to locate relevant products or information

Tools for Organizing Research

Create A Board | Getting Started with Trello

Zotero | Your personal research assistant

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