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Marketing
Guide to resources, both print and online, for Marketing study
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Top Recommended Databases
Journals
Books/E-books
Idaho Information
Companies
Industries
Customers
Business Cases & Reports
MKTG425
WRDS - Wharton Research Data Services
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Heather Grevatt
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Albertsons Library
Boise State University
1910 University Drive
Boise, ID 83725-1430
Office: ALBR 401C
heathergrevatt@boisestate.edu
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Top Recommended Databases
Articles
ABI/INFORM Collection
Academic journals, business and trade magazines, news wires, and newspapers
Business Source Premier
Academic journals and business magazines and trade journals
Company and Industry
Mergent Intellect
Public and private company and industry information, domestic and international. Demographics and consumer data.
Nexis UNI (previously LexisNexis)
Public and private company information, domestic and international, including legal cases
Finance
Value Line
Data and analysis for stocks, mutual funds, and options and other securities
Standard and Poor's netAdvantage
Investment, company, and industry information for more than 100,000 public and 4 million private companies
Newspapers
Newspaper Source Plus
National and international newspapers. Also includes almost a million transcripts from national and international television and radio news programs.
US Newsstream
National and leading regional newspapers
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