Marketing
Guide to resources, both print and online, for Marketing study
New and Notable
The 1-Page Marketing Plan by Call Number: HF5415.13 D52 2018
Branding by Call Number: HD69. B7 2017
Consumer Psychology: a study guide to qualitative research methods by Call Number: HF5415.32 H33 2016
Marketing Classics
Influence: The Psychology of Persuasion by Call Number: BF774. C533 2007
Selling the Invisible by Call Number: HD9980.5 B425 1997
Made to Stick by Call Number: HM1033. H43 2007
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Market Share
- Market Share ReporterMarket share data on over four thousand companies, and 2,500 products, facilities, and brands.
- Business Rankings AnnualLists of companies, products, services, and activities compiled from a variety of published sources.
Advertising
- Brands and Their CompaniesA guide to product trade names, brands, and product names, with addresses of their manufacturers and distributors.
Creative Strategy in Advertising by Call Number: HF5825. D74 2011
Ogilvy on Advertising by Call Number: HF8523. O36 1983
Idaho Information and Demographics
- Idaho Business DirectoryIdaho business information by city, product category, and SIC code. Employment size, estimated sales, credit rating, and name(s) of the owner/manager(s) are provided. Current volume is in Reference.
- Harris Directory of Idaho BusinessesPowered by D&B. Idaho business information by geographic location, SIC code, alphabetically, or by product.
- Business Statistics of the United StatesCompiled from federal data. Each section includes explanations of the statistics and analytic techniques for growth issues.