Marketing
Guide to resources, both print and online, for Marketing study
Target Markets
Bossdivas.org (2019, April 3). How to define your target audience. Retrieved October 12, 2021 from https://www.bossdivas.org/blog/how-to-define-your-target-audience
Mergent Intellect - Consumer Data
- Mergent IntellectData on individual lifestyles, hobbies, purchasing habits, etc. from Prizm and Nielsen
Customer Preference and Buying Power
- Consumer Expenditure SurveyFrom the U.S. Department of Labor, provides data on expenditures, income, and consumer unit characteristics
- American Community SurveyPowered by the Census Bureau but is updated every year, instead of every ten years. This provides detailed information for communities about its citizens.
- Market ResearchProvided by export.gov. Includes country commercial guides, international sales and marketing guides, and market research resources
- Economic IndicatorsFrom the U.S. Department of Commerce, Bureau of Economic Analysis. Includes consumer spending tables, GDP, and more
Cost of Living Index
- Cost of Living IndexCall Number: ref HD6983. A4
An approximate measure of the cost of living between different urban areas.
B2B
Idaho
- Gem State ProspectorIdaho data including business search by industry or name, customer demographics, and commercial real estate listings.
- Idaho Business Directory (print resource)Call Number: ref HF5065. I2 I3
Search 81,000 Idaho businesses by city or Yellow Page category. Find manufacturers by city or SIC Code.
National/International
- Mergent Intellect - Advanced SearchUse "Advanced Search" in conjunction with an SIC/NAICS code to build lists of TAM or competitors in specific cities, states, regions, or even internationally.
- ThomasNetCovers industrial manufacturers, distributors, and service companies in the U.S. and Canada.
Print Resources
Social Marketing by Call Number: HF5414 .K67 2020Publication Date: 2019Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution by Call Number: OnlinePublication Date: 2021
Value Proposition Design by Call Number: Online
