Murad Cigarettes
Murad Turkish Cigarettes were promoted in this advertisement from circa 1900. Advertising has always been reflective of the times and fashion. Today, however, it is becoming more difficult to remember a time when cigarettes and tobacco were more socially acceptable and eagerly promoted.
(This poster is part of the holdings of the the New York Historical Society Library, Bella C. Landauer Collection of Business and Advertising.)
Interested in newer books about advertising and marketing? Try browsing these titles:
Advertising 2.0 : social media marketing in a Web 2.0 world / Tracy L. Tuten
Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo
Databases
In Marketing, databases are seen as primary research tools which offer specific information for making business decisions.
Business Source Premier
- Full text articles available
- Scholarly oriented general business database
- Industry profiles and analysis from Datamonitor
- Full text articles available
- Latest industry news, product and competitive information, and market trends for major industries
- Some full text
- Public and private company and industry reports, news, and corporate personal information
- This easy-to-use interface, offers company information for 40,000 businesses and basic records for another 17 million companies
- For best functionality with this database, use the Internet Explorer browser.
- Replaces The Lifestyle Market Analyst ("Especially useful for uncovering new markets, estimating the buying power of customer segments and regions, and teageting ideal customers at the local, regional, and national levels.")
MRI+ (MediaMark Research & Intelligence) 
- Login and verifty email address and password, login, and click MediaMark Reporter in upper right hand corner. Then choose a Report Volume and a Report or search by keyword.
- For a visual explanation of how to read an MRI Market Summary Spreadsheet, click here: http://www.pace.edu/emplibrary/mri_reporter.pdf
- Some full text
- National and international company and industry information
Standard and Poor's netAdvantage
- Excellent industry information
- Some full text
- Comprehensive, detailed reports for marketing or investment assessment
- Some full text
- Online subscription service powered by the U.S. Department of Commerce
- National and international market research, country analysis, and forecast trends
Business Librarian: |
Melissa KozelOffice: 217B Library
Phone: 426-1973
Send Email
Subjects:
Accounting, Community & Regional Planning, Economics, Information Technology & Supply Chain Management, International Business, Management, Marketing/Finance, & Public Policy & Administration
Get Help Now!
If you need help:
* Stop in the library to talk to a librarian.
* Chat with a librarian anytime 24x7 using our free online service.
* Call us at 426-3301 during library hours.
* Email us for a response within 24 hours; longer on weekends/holidays.
Description
Loading content... please wait
 |
Loading content... please wait