Google Doc with links to resources for C. Moore's PR 201 and 301 classes.
Public Relations Resources
Resources for finding demographic and statistical data, company and industry information, and case studies. If you need more in-depth resources for marketing or statistics click on the "Market Research" blue tab next to "Start Here" on the left hand side of the pag
Market Share Reporter - print resource that "presents market share data on over four thousand companies, and 2,500 products, facilities, and brands. Several entries are usually available under each industry."
Consumer Expenditure Survey - "program consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of America's consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau."
Mergent Intellect (Hoover's Online) - provides company and industry information, industry news, career and personal finance information, and information on initial public offerings.
Top Recommended Databases
ABI/INFORM CompleteThis link opens in a new windowABI/INFORM Complete has more of the information needed by business researchers than any other single source available.
Communication SourceThis link opens in a new windowIncludes abstracts and indexing as well as full-text content from publications worldwide pertaining to Communication, Linguistics, Rhetoric and Discourse, Speech-Language Pathology, Media Studies, Public Relations and other relevant journals in the discipline.
Business Source PremierThis link opens in a new windowUpdated daily, BSP provides some full text access back to 1886; complete Marketing coverage is provided. Industry and company profiles are available via MarketLine and Datamonitor.
Website of the Public Relations Society of America (PRSA). Which "is the world’s largest and foremost organization of public relations professionals with more than 22,000 public relations and communications professionals, in addition to more than 10,000 university and college students through the Public Relations Student Society of America (PRSSA)."
"The PR Council is a trade association designed to connect the present and next generation of PR professionals, industry innovators and business leaders through education, events and industry resources."