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Public Relations

Top databases and resources for public relations students.

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Public Relations Class Documents

Public Relations Resources

Resources for finding demographic and statistical data, company and industry information, and case studies. If you need more in-depth resources for marketing or statistics click on the blue tab next to "Start Here" at the top of the page.

  • Demographics and Statistics

  • Company / Industry

    • Market Share Reporter - print resource that "presents market share data on over four thousand companies, and 2,500 products, facilities, and brands. Several entries are usually available under each industry."

    • Consumer Expenditure Survey - "program consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of America's consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau."

    • Hoover's Online - provides company and industry information, industry news, career and personal finance information, and information on initial public offerings.

  • Case Studies

    • Case studies can be found in the journal PR News - search for your topic and "case studies" (for example = television "case studies")

Top Recommended Databases

Industry Associations