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Public Relations

Top databases and resources for public relations students.

Public Relations Resources

For general research information: Communication research guide, and Management research guide.

Demographic research

Explore Census Data -- data provided by the federal government via Census.gov. Some types of information are more current than others. Can find information about demographics of specific zip codes or broader geographic areas.

American Community Survey - uses Census and other survey data to provide information on employment, health, income, housing, and other demographic data.

Pew Research Center - “global nongovernmental organization that seeks to improve public policy, inform the public, and invigorate civic life” - provides reports on survey and collected data

Consumer spending, market research & economic data

Consumer Expenditure Survey -- “The Consumer Expenditure Survey (CE) program consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of America's consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.”

American Time Use Survey -- “measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.” Provided by the Bureau of Labor Statistics.

EDGAR Company Filings – Free access to more than 20 million filings through the U.S. Securities and Exchange Commission

County Business Patterns – This annual series provides "subnational” economic data by industry

Economic Indicators - From the U.S. Department of Commerce, Bureau of Economic Analysis. Includes consumer spending tables, GDP, and more.

Databases, journals, and associations for research

ABI/INFORM Collection -- aggregated database with multiple (lots) of business, public relations, communication, and management information. 

  • Search for: “case study” AND (theatre OR theater)

  • Search for: “Pet services industry”; “pet care industry”

    • Other terms: market report

    • Let predictive text help you -- it will suggest the terms the database uses to describe the “think” you’re looking for

Marketing News -- Journal, “Publishes articles, interviews, commentary and news of note on marketing aimed at members of the American Marketing Association.”

Journal of Marketing Management -- Journal, “Concerned with all aspects of the management of the marketing mix; intended to provide a forum for the exchange of the latest ideas and best practice in the field of marketing as a whole.”

Journal of Public Relations Research – Journal, “publishes research that creates, tests, or expands public relations theory.”

PR Journal - Public Relations Journal - free, web-based, open-access, quarterly academic journal from the Public Relations Society of America.

Case Studies in Strategic Communication -- an online, peer-reviewed, open access journal. Each volume has different case studies of PR and other communication campaigns.

Nonprofit and Fundraising research

NonProfit Pro (was Fundraising Success) -- journal for nonprofit fundraising

Association of Fundraising Professionals -- website for the association, includes resources and publications about nonprofit fundraising

Idaho Nonprofit Center -- includes information about programs, support, and nonprofit management resources like “Marketing, Public Relations & Media” and “Fundraising & Income Generation

Candid.org - tracks where philanthropic donations come from, where they go, and provides tools on nonprofits, foundations, and grants.

Information about Boise State students

Boise State enrollment data of all students by status and year.

The Boise State University retention and graduation rates.

Surveys conducted of graduating students -- interactive dashboard displays results by college, major, and department. Looking at survey results of other colleges may help find information on the “competition” - other colleges and departments on campus.

 

 

Industry Associations