Public Relations

Resources for finding demographic and statistical data, company and industry information, and case studies. If you need more in-depth resources for marketing or statistics click on the blue tab next to "Start Here" at the top of the page.

• Demographics and Statistics

  • Proquest Statistical Insight - indexes, abstracts, and full text of US Federal, some state government and business, and international statistics.

  • United States Census Bureau - information gathered about the nation's population and economy.

  • Boise State University Office of Institutional Research - contains multiple data sets and reports including enrollment, demographic, degrees, and financial data

  • State of Idaho website 

  • The Integrated Postsecondary Educational Data System (IPEDS) - Provided by the National Center for Education Statistics (NCES); "gathers information from every college, university, and technical and vocational institution that participates in the federal student financial aid programs" (about page).

  • Beth Brin's Data Sources subject guides - includes separate tabs for United States, general and subject areas, Idaho, and International data sources.

• Company / Industry

  • Market Share Reporter - print resource that "presents market share data on over four thousand companies, and 2,500 products, facilities, and brands. Several entries are usually available under each industry."

  • Consumer Expenditure Survey - "program consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of America's consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau."

  • Hoover's Online - provides company and industry information, industry news, career and personal finance information, and information on initial public offerings.

• Case Studies

  • Case studies can be found in the journal PR News - search for your topic and "case studies" (for example = television "case studies")

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