Companies often provide valuable information online, including annual reports, sustainability reports, press releases, etc. . Look for: Investors
These links are usually at the very top or very bottom of the company's home page
Educational videos including series related to corporate strategy. The Bloomberg Inside series is one example of videos that provide overviews of specific company strategies including Chipotle, Ebay, and Lego.
Where is the Strategy Hiding?
Sometimes a company's strategy is easily found in an annual report, a strategic plan, or shareholder brochures. When it isn't that easy information about a company's strategy can be found in:
Their vision or mission statements
Their 10-K and 8-K SEC filings or the international equivalent (for public companies)
In the About section of their website
In interviews with company executives
In articles by analysts for business news publications
What if I can't find anything!
Sometimes for small, private companies it can be very hard to find this information, especially if the business doesn't have a stated strategy.
Look at their growth. Where are they located? What is their size? Have these factors changed over time? This may be a sign of a strategy.
Look at their branding, slogans, products, advertising, and web design, these may all be signs of a strategy.
Look at their recruitment language on job sites. This may be a sign of strategy.
Contact the company using the Can I contact the Company? rules under Internal Environment.
Company Information and Websites
Use the resources under "The Organization" to locate internal documents.
Can I contact the company?
Yes! However, if you are contacting a company that you have no relation with:
Be professional and polite.
Try to reach out to someone who regularly receives unsolicited emails like a public relations officer, administrative assistant, or customer service manager.
Use good business communication etiquette with a detailed subject line and a brief, but clear email.
Explain why you are contacting them and what information you hope they can provide.
Expect that they will say no. Be gracious and appreciative if they provide any sort of brochures, fliers, reports, etc. even if they don't ultimately meet your research need.
Public vs. Private
Public companies are required to disclose certain information that can make this topic easier. Private companies are not required to disclose. To locate information on private companies:
Check their website. Even though they are not required, they may still disclose the information you need
Check Mergent Intellect. Private companies are included, just not always with the same level of information
Look for newspaper articles, press releases, and news wires featuring your company. ABI/INFORM Collection is good for press releases and news wires.
Check Indeed, Monster or other job sites that may provide employee reviews, company profiles, or a glimpse into things like benefit plans, recruitment, and retention.