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Industry Reports

Identify the NAICS for your industry

The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.  Knowing the NAICS for your industry will save research time and help ensure you are comparing related data.

Visit the U.S. Census Bureau website to get started.

Government Resources

Target Markets

Defining your target audience image. Visit the link in the citation for better screen reader compatibility. (2019, April 3). How to define your target audience. Retrieved October 12, 2021 from

Customer Preference and Buying Power

What is Market Share?


Market Share is the total size of a particular market divided by a company's share of that market

Ratios, Norms, & Statistics