Step 1: Define the Opportunity
Step 2: Identify the Alternatives
Step 3: Gather Data and Estimate Time Frame
Step 4: Analyze the Alternatives
Step 5: Make a Choice and Assess the Risk
Step 6: Create a Plan for Implementing Your Idea
Step 7: Communicate Your Case
Harvard Business School Press. (2010). Developing a business case. Boston, MA: Harvard Business Review Press.